We use Google Analytics to help analyse how visitors use this site. We also use the leading PPC vendors such as Google, Facebook, LinkedIn and Twitter to advertise.
Google Analytics and AdWords use “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form.
Note the deliberate emphasis of anonymous, as no personally identifiable information, is collected about you unless you explicitly submit that information via a fill-in form on this website. So if we need personal info from you – for example, your email address to sign up to our newsletter, or to make an online purchase – Direct Piling will ask for it, and you will have the option to provide it or not.
The anonymous information generated by Google Analytics cookies about your use of this website. This information is then processed to compile statistical reports on website activity for www.directpiling.co.uk
We use these reports to evaluate aggregate visitor usage so that we can optimise the content, and its marketing, to better meet your future needs.
We do not link or seek to link, an IP address with the identity of a computer user. In fact, we will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form. Google will not associate your IP address with any other data held by Google.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify records which pages are being used. This helps us analyse data about web page traffic as an anonymous aggregate and improve our website to tailor it to site visitor’s usage. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages site visitors find most useful and improve upon the others pages. A cookie in no way gives us access to your computer or any personally identifiable information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically allow cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Behaviourally Targeted Advertising Cookies
Direct Piling uses 1st party cookies for Google Analytics as well as 3rd party cookies to serve you remarketing advertisements that we believe are relevant to your previous interests. For example, if you have visited our site and or purchased a product you could see a Direct Piling advertisement on other sites within the Google Display Network that you visit. We also use Lookalike Audiences and Similar Audience targeting using seed re marketing audiences
However, we do not tell other sites which you are, and we do not share your details. This is all managed by the Google Adwords Adsense network or Facebook Audience Network where data shared with 3rd parties by Google or Facebook is an anonymous aggregate. Member websites of the Google Display Network display ads based on aggregate data supplied to them by Google.
Can a website user opt out of Google re-marketing cookies?
Yes- Site users can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting Google’s Ads Preferences
Yes, more details can be found here on this website. https://www.google.com/settings/u/0/ads/anonymous
General Information on Remarketing
Need more general information on the practice of re-marketing in the EU and America?
Users of the worldwide web that are based in the UK and the rest of the European Union can visit www.youronlinechoices.eu and users of the worldwide web-based in the US can visit http://www.aboutads.info/choices.
The above websites are not associated with Direct Piling, and we are not responsible for their content.
Can a website user block cookies?
Cookies help you to get the most out of our websites. However, if you do wish to disable our cookies, then follow the steps provided by your browser. (e.g. Chrome, Firefox, Safari).
How to use Opt out of Facebook Ads.
How to use Opt out of LinkedIn Ads.
How to use Opt out of Twitter Ads.